Google’s Gemini AI has introduced a new feature called Gems, which allows users to create and customize specialized AI experts for specific tasks. These experts, known as Gems, can be tailored to handle various tasks, including SEO.
What are Gemini Gems?
Gemini Gems are essentially pre-trained AI models that can be customized to perform specific tasks. Users can create their own Gems by providing detailed instructions, allowing them to become experts in a particular area.
Google explains, “Gemini Advanced, Business, and Enterprise subscribers can now create and chat with Gems, the custom versions of Gemini first previewed at I/O. You can customize Gems to act as an expert on topics or refine them toward your specific goals. Simply write instructions for your Gem, name it, and then chat with it whenever you want.”
Using Gems for SEO
While I haven’t personally tried Gems yet, it’s easy to imagine how they could be used to improve SEO. By feeding Gems Google’s quality raters guidelines, SEO starter guide, and other relevant documentation, you could potentially create an AI assistant to analyze content and identify areas for improvement.
Potential Use Cases:
- Screaming Frog Analysis: A Gem could analyze Screaming Frog website crawl data to identify issues like chained redirects, internal 404 errors, and duplicate titles.
- Content SEO: A Gem could evaluate content to ensure it is well-structured, uses appropriate headings, and is supported by relevant images.
- Image Optimization: A Gem could suggest relevant images based on the topic and key points to accompany content.
Impact of Gemini Gems
Gemini Gems could be a valuable tool for businesses looking to improve their SEO. By automating tasks and providing expert advice, Gems can save time and effort. While this may impact businesses that offer AI-powered SEO services, it also presents opportunities for those who can effectively utilize Gems to enhance their offerings.
Google’s announcement states, “With Gems, you can create a team of experts to help you think through a challenging project, brainstorm ideas for an upcoming event, or write the perfect caption for a social media post. Your Gem can also remember a detailed set of instructions to help you save time on tedious, repetitive, or difficult tasks.”
Overall, Gemini Gems have the potential to revolutionize how businesses approach SEO. By leveraging the power of AI, users can create custom experts to assist with various tasks, from content optimization to technical SEO.
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